Copywriting
Copywriting
Through working as a creative copywriter at Macy’s and collaborating with various brands, here are some of my favorite copy pieces that I have written.
SCAD was chosen to collaborate with the global beauty brand, L’Oréal, to create and develop a new product launch through a complete 360 degree digital campaign for L’Oréal-owned haircare line, Redken.
Rebecca held the role of senior copywriter, in which she produced, managed, and edited copy in order to achieve an effective and cohesive brand voice throughout the various campaign platforms.
