Steamline Luggage Pop-Up Shop

Brand Exploration

The first part of the brief takes a deep dive into the company, their mission, their target customer, brand competitors, and where the brand stands in the market.

Location Exploration

Part two of the brief is strategizing who we want to reach with the pop-up shop, where we want to have the pop-up shop, and the financial implications for the shop.

Shop Design & Financials

The final part of the project demonstrates a full render of what the interior of the shop will look like, along with shop details including employees, uniforms, and financials.

BRIEF

For this project, my group was asked to choose a retailer and create a pop-up shop for the brand. My group chose the vintage luggage brand, Steamline Luggage. Completed in 3 phases, as shown above, we explored the brand’s identity, the market our products occupy, the location of the pop-up shop, the financials associated with the shop, and what the shop’s interior will look like.