The Ask: Choose a company and develop, design, plan, and market a brand extension.

For this project, my partner and I selected Refinery29 and created a brand extension. Since Refinery29 currently does not sell many original products, we had lots of creative freedom. We wanted to create a line that captures the essence of who the Refinery29 woman is. Through company exploration, product development and sourcing, and marketing creation, R29HER was born, a lifestyle collection for smart, curious, passionate women.